Fairgro

Who we are

At Fairgro Africa Ltd, we are dedicated to transforming the agricultural landscape through sustainable practices and innovative market solutions. Our mission is to empower farmers with the tools, knowledge, and connections they need to thrive in today’s competitive market. By integrating advanced agricultural techniques with responsible environmental stewardship, we aim to foster a sustainable future for farming communities worldwide.

Fairgro Africa Ltd (FGAL) is a for-profit enterprise providing sustainable agriculture solutions and market linkages to farmers. FGAL is headquartered in Nairobi, Kenya with business operations in Kenya, Uganda and Tanzania.

FGAL provides a full range of services to bring markets to the doorsteps of farmers and SMEs. FGAL promotes demand-led agriculture production and works with multiple partners to make agribusiness more profitable for the farmers and the communities they serve.

FGAL follows an innovative “LIAS MODEL” to develop winning agribusiness models with a community development approach.

• Linkages: FGAL connects farmers and various stakeholders to reduce information asymmetries, increases market access, and unlocks the full potential of shared market opportunities. FGAL brings global buyers to the smallholder producers for maximum farm-level value creation.
• Insights: FGAL combines global agricultural expertise and a business perspective into agriculture to try new technologies and tools. With a deeper understanding of various successful business models from across the globe, FGAL approaches community development with sustainable and scalable business models.
• Act: FGAL is very ambitious and agile in implementing business ideas but very cautious and takes up multiple pilot projects with various partners to validate the results. FGAL’s global expertise and on-the-ground presence are crucial to sustainable market solutions.
• Scale: FGAL scales up all business models that are successful at the pilot stage to reach larger communities. FGAL believes in adding customers and revenue exponentially with minimal or lower costs to create profitable businesses.